About Ruthef
Clothing, shoes and fine jewellery — and nothing hidden
Ruthef is a woman's fashion shop: clothing, shoes and fine jewellery. Jumpsuits and matching two-piece outfits, shoes, and necklaces, earrings, rings and bracelets — each one photographed and written up on its own page so you know exactly what you're buying before you pay for it.
We're a small business, and we'd rather be straight with you than clever. That means descriptions that say what a piece actually is, a price you agree before any card is charged, delivery included, and no reviews we've written ourselves.
What we sell
Three departments, one site
Everything is priced on enquiry: tell us what you'd like and the price you have in mind, and we'll confirm before anything is charged.
Woman's clothing
164 pieces · price on enquiry
Jumpsuits and matching two-piece outfits, each photographed on a model so you can see how the piece actually falls.
Shop clothingShoes
20 pieces · price on enquiry
Court heels, ankle boots, loafers, sandals and trainers — each photographed on a model so you can see how the shoe actually sits.
Shop shoesWoman's fine jewellery
320 pieces · price on enquiry
Necklaces, earrings, rings and bracelets, including a full range of engagement rings — every piece on its own page.
Shop jewelleryThe collections
504 pieces, 9 collections
Browse by what you're after, or look through everything at once. Engagement rings sit inside the ring count and have their own collection too.
Jumpsuits
33 designs
Wide-leg, tailored and evening shapes, all pictured on a model.
Two-Piece Outfits
31 designs
Matching sets you can wear together or split across the rest of your wardrobe.
Matching Sets
100 designs
Trend-led co-ords — knits, satin, tailoring and loungewear in coordinated colours.
Necklaces
70 designs
Collars, pendants and layered chains — the piece that finishes an outfit.
Earrings
70 designs
Studs, hoops and drops, from the everyday pair to the one you save for.
Rings
110 designs
Solids, stacks and statement shapes, made to be worn together or alone.
Bracelets
70 designs
Cuffs, chains and bangles for the wrist you notice in the mirror.
Engagement Rings
40 designs
Solitaires, halos and cluster designs, gathered into their own collection.
Shoes
20 designs
Court heels, ankle boots, loafers, sandals and trainers, all photographed on a model.
How we work
Five things we won't do differently
What you see is what you get
Every piece has its own photograph and its own page, and that page is the full description of what you're buying. No stock photo standing in for something different, no surprises when the box opens.
We say what we don't know
Where a fabric, a metal or a size range hasn't been confirmed to us yet, the page says so instead of guessing. If a detail matters to you — what a jumpsuit is made of, whether a ring is solid metal or a finish — ask before you order and we'll confirm it in writing.
We don't write our own reviews
There are no invented star ratings, no testimonials we've made up and no borrowed praise from another shop. Until we have real feedback from people who've bought from us, we'd rather show you nothing than show you something false.
You agree the price before you pay
Everything is priced on enquiry. Tell us the piece you'd like and the price you have in mind, and we'll confirm before any card is charged. Delivery to UK addresses is included, so nothing appears at the last step to make the total bigger.
Small, and easy to reach
One email address — RuthefPink@proton.me — answered by a real person. Before you order, after it arrives, or if something isn't right: that's where you come, and you'll get an answer.
What you can expect
Once you've ordered
Tracked UK delivery
Sent with a tracked service and your tracking number emailed the moment it leaves us.
Shipping & delivery14 days from delivery
Changed your mind? You have 14 days from the day your order arrives to tell us.
Returns & refundsCard payment, handled safely
You pay by card right here. Your card details go to our payment provider, never to us.
Privacy policyFollow your parcel
Your tracking number works any time from one page, without digging through email.
Track my orderCome and have a look
The whole range is one click away
Every piece is photographed and described in full, with nothing added at checkout. If you'd like a detail confirmed before you order — a fabric, a finish, a size, when it could reach you — email us first and we'll tell you what we know.